Becoming Google's Best Friend through Search Engine Optimization

What is Google? Does that question sound silly? Of course, it is. Who would want to know the answer about a search engine that gives us all the answers we need? We are not saying too much of it - but irrespective of all the search engine choices out there today, Google is home to 3.5+ million searches each minute!

What's the Big Deal About Google?

Google is a household name today, wouldn't you agree? But let's try to hear it from the CEO himself.

"We try to work on things that billions of people will use every day."

- Sundar Pichai

This quote could easily help us understand the business ecosystem today, and with Google being a name used everywhere, in every aspect and approach, wouldn't it be the best place to kick-start your business too? If it wasn't for the immense amount of people using this search engine to find what they need, why would it hold the #1 priority for the best potential market?

This isn't an endorsement for Google, but it is for you. Most of us don't even think about a search engine to use - we just, 'Google it!'

There are quite a lot of search engines today, yet, Google is still the most used one. So, if you are a business in the digital age - it's only best to know how to make Google your friend and form that impeccable online presence.

How to be Best Buddies with Google?

If you've heard the buzz, you know it. Most marketers today believe Search engine optimization to be the most rewarding marketing practice today (that is obvious, given that everything is literally done online today.)

What is one of the best ways you can use SEO? It is through the best search engine today - Google. A single platform that can give you the most valuable traffic. The traffic that would convert to leads and then buying customers. Think about how that would impact your sales cycle and returns. In a great way, right?

However, in order to make Google the best platform for you, you would have to get some things in line through SEO. Let's just say Google, too, has its preferences - given its algorithms and the way it works. So, based on the latest tweaks of its algorithms, following these SEO tips will take you to where you want to go.

The SEO You Need, In Order to Stay on Top of Google

Primarily, you would need these factors to get you to the good side of Google.

1. Google has a Soft Corner for Unique Content

Google just loves unique content, and over the last couple of years, we can strongly say there has been an increase in the importance of content creation for SEO. Today, everyone around the world uses the internet to find data, information, and literally everything they need, and because of this very reason, Google has placed a high value on content curation.

Over that, Google also gives you the green light in search engine calculations. When your content is vast, impressive, and unique, visitors will be more drawn to your website.

Moreover, every visitor you have is only going to share content that is great. When your content is great, you do not just gain more traffic; you also get expansion through shares and more.

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2. A Speedy Website Can Keep you and Google at the Same Pace

Would the visitor to your website keep waiting while your website loads? Not quite likely, so don't expect Google to wait for you too. Just like your website's visitors, Google too likes things fast. The speed of your site is a crucial element when it comes to the determination of your ranking on the search engine. It is a factor that can compare your website with competitors. Also, it's a win-win situation when you pace up your website, so visitors would be happy, and so would Google.

Moreover, if your website is taking forever to load, you will be losing valuable customers along with the potential to rank on Google.

3. Are you Keeping Up with Time?

Have you been updating your website? Now, are you thinking about the last time you updated your website? Honestly, if that was a long time ago, you could mostly get lost in cyberspace. Google loves crawling new content and adding it to the database, so you might want to make sure you keep up with it - you do not want to stay behind.

It is always a good idea to add new ideas and visuals to your websites. It could be a new page, a video, an article, and more. This will big-time boost your search engine results.

4. Keywords are Always Key (Pun intended)

Selecting the right keywords will trigger your ads and promotion to pop up for the right search results. When you want Google to bring you the right kind of customers, you do not want to choose the wrong keywords to target. Also, you might want to look for someone who can give you hands-on expertise in keyword research.

SEO Expertise - CTA

Well, this is not all; you would like to know that this is just the tip of the iceberg. But it is definitely someplace you can start off with. You could also get SEO help for your business from different providers, but the goal is to use the best approach to SEO.

Final Thoughts

SEO is known to be the most powerful way to help boost your online presence and earn valuable leads. If you are not doing SEO right - you might want to know that Google wouldn't be that rewarding. So, in order to gain from Google - SEO is always one of the most crucial factors.